While first-generation memecoins such as Dogecoin emerged as satirical responses to the cryptocurrency boom, and second-generation tokens like Shiba Inu integrated DeFi elements to gain traction, a third wave of memecoins has now emerged. Characterized by community-centric narratives, liquidity engineering, and meme-native launchpads, third-gen memecoins operate within a hyper-financialized yet cultural context. This article examines their rise, structural dynamics, and socioeconomic implications, grounded in the ethos of decentralized communities and blockchain-native humor.
The term memecoin has traditionally evoked skepticism, often dismissed as unserious or purely speculative. However, their evolution signals deeper phenomena at play: gamified finance, collective storytelling, viral culture, and frictionless liquidity provision.
In 2025, third-generation memecoins like $WIF (dogwifhat), $PEPE, $BOBO, and $TURBO have transcended their humorous origins. They are being used to:
bootstrap decentralized communities,
conduct high-volume trades,
and even shape micro-economies within the Solana and Ethereum ecosystems.
Generation | Characteristics |
---|---|
1st Gen – Dogecoin | Satirical origin, no utility, centralized mining |
2nd Gen – SHIB | Added DeFi tools, tokenomics, partial roadmap |
3rd Gen – WIF/BOBO | Meme-native, social-first, launched on-chain, culture-as-utility |
These assets are not "projects" in the traditional sense—they are movements with liquidity.
Key Features:
No VC backing: grassroots funding from community pools or launchpads
No roadmap: replaced by vibes and iterative memetic governance
Tokenomics: often deflationary, LP-locked, or burn-driven
Distribution models: many use stealth launches or meme-specific platforms like Pump.fun
Platforms like Pump.fun (Solana), Degen Launchpad, and MemePad (BSC/Ethereum) have revolutionized low-barrier token deployment:
No-code launch tools (for creating meme tokens in minutes)
Built-in liquidity pools
Viral mechanics (token names, emojis, and memes auto-generated from trends)
Daily volume (2025): $10–20 million
200+ tokens launched per day
Tokens like $WEN, $TOSHI originated from here and reached $100M+ valuations
These launchpads act as social laboratories where speculative sentiment is tested in real time.
Third-gen memecoins invert the traditional order of crypto projects:
Traditional Token | Meme Token |
---|---|
Build → Launch → Hype | Hype → Launch → Maybe Build |
Instead of utility → market fit → adoption, memes reverse it: culture → liquidity → purpose.
Governance often emerges post-facto, via Twitter spaces, Discord debates, or meme-voting contests.
Memecoin communities function more like digital tribes, with:
Shared language (e.g., "Send it", "Wen moon?")
Rituals (airdrops, sticker wars)
Leaders as meme-lords, not CEOs
High slippage and speculative volatility
Ultra-low FDV at launch (e.g., $10k market cap)
Flash-pump cycles, meme mining behavior
Unregistered securities concerns
Pump-and-dump vulnerability
Potential for retail loss and legal gray areas
However, their permissionless nature makes regulation difficult unless centralized exchanges list them.
Third-gen memecoins reflect:
Dissatisfaction with over-VC'd, over-promised tokens
Desire for immediacy and participation
A new cultural economy, where meme = value carrier
These tokens often parody the very financial systems they inhabit, while still participating in them—creating a strange loop of irony and capital accumulation.
As absurd as they appear, third-gen memecoins are structurally aligned with Web3’s ethos:
decentralization,
permissionlessness,
collective value creation.
While risk-laden, they signal a shift toward culture-first finance—where memes are market infrastructure.
Whether they’re bubbles or brave new primitives, one thing’s clear:
Ignore them at your peril.
CoinGecko – 2025 Crypto Narratives Report
Coindesk & The Defiant – Coverage of WIF, PEPE
pump.fun – Token creation & volume analytics
Messari & Delphi Digital – Reports on memecoins and social tokens
Reddit r/cryptocurrency & Twitter Spaces archives