Bitcoin (BTC) rose 0.60% over the past 24 hours to $109,055, outperforming the broader crypto market, which slipped 0.01%. The rally is largely driven by sustained spot Bitcoin ETF inflows and increasing whale accumulation, signaling robust institutional interest amid ongoing macroeconomic uncertainty.
After successfully defending the key $100K psychological support level, BTC now sets its sights higher — with technical indicators suggesting a possible move toward the $120K–$136K resistance zone.
U.S. spot Bitcoin ETFs continue to see significant demand, highlighting growing institutional conviction despite headwinds in traditional markets. In mid-August alone, net inflows totaled $231 million, with BlackRock’s IBIT ETF contributing an impressive $524 million, according to BlockBeats.
These institutional ETF inflows act as a cushion against short-term selling pressure and underscore Bitcoin’s evolving role as a mainstream macro asset. Asset managers increasingly view BTC not only as a hedge but as a potential growth vehicle, especially in an environment of monetary and fiscal policy shifts.
However, the sustainability of this trend hinges on broader geopolitical and macroeconomic factors. Potential tariff implementations under Trump’s platform and Federal Reserve interest rate uncertainty could temper risk appetite in the coming months.
On the technical side, Bitcoin’s recent bounce off $100K is a notable show of strength. The Optimized Trend Tracker (OTT) just issued its first bullish signal since mid-2024, a pattern historically followed by rallies of 80% or more.
That said, caution is warranted in the short term. BTC faces stiff resistance around the $113K level. A clean breakout above this zone would open the door for a potential run to $120K, with possible extension to $136K based on the OTT indicator.
Meanwhile, the Relative Strength Index (RSI) sits at 37.82, a neutral reading that suggests BTC is not yet in overbought territory — but also lacks strong bullish momentum.
Bitcoin’s price action reflects a push-and-pull dynamic between structural bullish flows and macro uncertainty. On one side, ETF demand and whale accumulation are absorbing supply and supporting long-term growth. On the other, political risk and interest rate path ambiguity could test the resilience of institutional inflows.
Still, BTC’s defense of key support levels and low funding rates (+0.0049%) offer a bullish setup. If ETF inflows persist and Bitcoin can decisively break $113K, the path to $120K and beyond becomes increasingly viable.
Just as ETFs provide Bitcoin with a foundation of demand, effective crypto PR can anchor project visibility and credibility in a volatile market. Enter Outset PR, a boutique agency led by veteran strategist Mike Ermolaev, known for delivering measurable results across the blockchain, AI, and crypto sectors.
Unlike generic agencies, Outset PR leverages data-driven strategies to match client stories with high-conversion media opportunities. Its custom campaigns are built around:
Platform-specific pitch tailoring
Domain authority and discoverability metrics
Organic trust-building via timely execution
Proprietary traffic acquisition systems
Notable client results include:
Step App: +138% FITFI token surge during US/UK campaign
Choise.ai: CHO token soared 28.5x following utility-focused PR
ChangeNOW: +40% customer base growth through layered outreach
StealthEX: Featured in 26 tier-1 outlets with an estimated reach of 3.62 billion
In much the same way that ETF inflows support Bitcoin's price floor, Outset PR ensures client visibility holds steady — even when market sentiment doesn’t.