MARBLEX and Microsoft Partner to Accelerate Web3 Game Publishing with AI Integration

MARBLEX and Microsoft Sign Strategic MOU for Web3 Game Publishing and AI Services

Blockchain game publisher MARBLEX has signed a memorandum of understanding (MOU) with Microsoft to collaborate on web3 game publishing and the integration of AI-powered development tools. The agreement, finalized on October 15 at G Tower in Seoul, represents a major move toward scaling blockchain gaming using Microsoft Azure and Copilot Studio.

Executives in attendance included Hong Jin-pyo, CEO of MARBLEX, and Min Ju-hong, Head of Gaming Business at Microsoft Korea, signaling high-level commitment from both companies.

The "Accelerator" Program: Supporting Web3 Developers

A key outcome of the MARBLEX-Microsoft partnership is the launch of a new initiative called Accelerator—a developer support program designed to enhance the MBX web3 gaming ecosystem. This program will provide blockchain game developers with:

• Access to Microsoft Azure cloud services

• AI tools such as Azure OpenAI and Copilot Studio

• Technical mentorship and resources for building scalable web3 titles

• Guidance for global go-to-market (GTM) strategies

The aim is to equip developers with modern tools to accelerate production and innovation in the blockchain gaming space.

Advancing the MBX Ecosystem for Global Web3 Games

MARBLEX intends to use this partnership to expand the global footprint of its MBX ecosystem. CEO Hong Jin-pyo emphasized that this is more than a tech upgrade—it's a strategic alliance to shape the future of web3 game publishing:

“This cooperation is not merely about adopting technology. It is a strategic partnership that may set new standards for web3 game publishing. Together with Microsoft, we aim to build a competitive MBX ecosystem in the global web3 gaming market.”

Through joint GTM strategies, the companies plan to grow market share, enhance visibility, and improve the user experience for blockchain gamers worldwide.

Microsoft’s Role in Web3 Gaming

Microsoft Korea’s Min Ju-hong commented on how this partnership highlights Azure’s potential in the web3 space:

“Our collaboration with MARBLEX will serve as a strong example of how Microsoft’s Azure-based cloud and AI technologies can generate positive synergy within the global web3 gaming industry.”

Azure’s integration with web3 development workflows, combined with tools like Copilot Studio, promises more intelligent game systems, automated testing, and faster iteration cycles—giving web3 developers a competitive edge.

Upcoming Web3 Titles from MARBLEX

MARBLEX has also confirmed that its web3 game portfolio will grow before the end of 2025. Two upcoming titles include:

• Villains – A multiplayer online battle arena (MOBA) game

• Kritika – A high-action role-playing game (RPG)

Both games will integrate directly with the MBX token economy, and support is expected through Microsoft’s development infrastructure.

MARBLEX’s Broader Web3 Game Catalog

MARBLEX currently supports a growing range of blockchain-integrated titles, including both first-party and third-party games:

• A3: STILL ALIVE – A dark fantasy MMORPG with 100v100 PvP battles and tokenized systems

• Ni no Kuni: Cross Worlds – A fantasy RPG combining anime visuals with blockchain rewards

• Meta World: My City – A property-based metaverse game featuring real-world maps and dice-roll mechanics

• Pocket Girls: Idle RPG – A collectible idle game with cinematic battle animations

• Self-Made Billionaire – A live stock trading simulation with multiplayer competition

• Meta Toy DragonZ Saga – A pixel-art dragon battler with over 300 collectibles and team raids

• Dice Go: The Showdown – A competitive dice game offering real-time PvP and leaderboard events

These games form the foundation of the MBX token economy, enabling players to earn and use digital assets across a unified blockchain ecosystem.

Partnerships Beyond Microsoft

MARBLEX continues to strengthen its presence through other key partnerships in the web3 space, most notably with Immutable, a blockchain platform tailored for gaming. These collaborations aim to improve MARBLEX’s publishing capabilities and ensure cross-chain compatibility, improving accessibility for players and developers.

Final Thoughts: A New Era for Blockchain Gaming?

The strategic MOU between MARBLEX and Microsoft signals growing institutional interest in web3 game development. By combining Microsoft’s cloud and AI technologies with MARBLEX’s blockchain infrastructure, the partnership could set a precedent for the future of decentralized game publishing.

With the Accelerator program, new game titles in the pipeline, and a renewed push into global markets, MARBLEX is positioning itself as a leader in the next wave of AI-integrated blockchain gaming.